Studies Show Largest Minority in U.S. Open to Faith, Giving
Contact: Julie Shutley, A. Larry Ross Communications, 972-267-1111, 214-457-1398 cell, julie@alarryross.com
DALLAS, Oct. 4, 2016 /Christian Newswire/ -- A new marketing resource launched today to help church and parachurch ministries engage Hispanic Americans. Founded by 10-year marketing veteran, Ivan Leon, the Kerux Group offers the expertise and tools to effectively engage this influential people group, which currently stands at 57 million.
Trends show that Hispanics are driving the growth of mainline denominations and drastically changing the demographical makeup of many congregations. Yet most churches, ministries, and Christian businesses based in the U.S. lack the understanding of the culture, heart and motivators that drive Latinos.
"While we have seen the media, brands and politicians make inroads among Hispanics, faith leaders struggle to seize a clear and effective message that leads to significant impact," said Leon. "Our vision at the Kerux Group is to help pastors, broadcasters, publishers, educators, filmmakers, and humanitarian advocates develop a voice that speaks to the hearts of Hispanics and ultimately transforms their lives."
The Kerux Group bases its vision upon research indicating Hispanics are the largest and youngest demographic group; surpass any other group in terms of using smart phones, social media, on-line video and e-commerce sites; are interested in new and alternative expressions of faith; and are enthusiastic about giving to heartfelt causes.
With this in mind, Leon and his team focus on helping ministries in four key areas:
- Satisfying Hispanics' spiritual curiosity
- Engaging the most connected audience
- Inspiring generosity
- Impacting the next generation
Leading organizations are already benefiting from the expertise that the Kerux Group offers. Among those are HarperCollins, FamilyLife, Insight for Living, Faithlife and Shadow Mountain Community Church.
"The Hispanic community in the United States is so dynamic and so diverse that keeping up with the pace of its many interests is not an easy task. To serve them well, we need reliable data and culturally relevant solutions. In my opinion, that is where the Kerux Group excels." – David Coyolt, Spanish Marketing Director, HarperCollins Christian Publishers
The Kerux Group is comprised of a seasoned team with an edge in marketing strategy, creative design, content localization, media production, and technology development. The company intentionally recruited associates in Seattle, Dallas, Mexico City and Buenos Aires, Argentina to be close to its clients and the people they want to reach.
As founder and chief strategist of the Kerux Group, Ivan Leon leads the agency through a rare blend of academic and professional experience. He graduated with a bachelor's degree in communications from Liberty University and a Masters in Theology from Dallas Theological Seminary. He was responsible for the success of GodTube Español and exponential growth of Logos Bible Software among Hispanic pastors and leaders.
For more information, visit www.keruxgroup.com.
NOTE TO EDITORS: To arrange an interview with Ivan Leon, please contact Julie Shutley at 972.267.1111 or 214.457.1398 or via e-mail at Julie@alarryross.com.
