Contact: Dr. Steve McSwain, 502-777-9426

MEDIA ADVISORY, June 30 /Christian Newswire/ -- Dr. McSwain's revealing book, The Giving Myths, is a must-read for every church leader in America. It answers the question, "Why is giving in decline?" It is not just because the economy is down. Giving has never been up. The economy only highlights the problem every church faces in teaching members how to be generous in giving and living.

Filled with stories of real people who are learning the joy of giving, you'll laugh at its humor, cry at its warmth, and cringe at its frankness as Dr. McSwain boldly confronts the 7 most common myths about giving in the church today. These widely-held myths keep people trapped in the madness of materialism and in self-defeating lifestyles. And, they are the principle reason for the decline in giving churches today struggle to overcome and, especially, in today's economy. Learning, however, the secrets contained in this book will unlock the mystery to life's meaning and propel you and your church onto the pathway toward a life of generosity--the life you were Divinely-designed to live.

If you are a church leader, or in philanthropic work of any kind, you must read this book. It will help you to understand the cultural myths about giving held by church members and potential donors. These myths prevent people from becoming self-less and generous and from finding and living a genuinely fulfilling life. Dr. McSwain says, "I've observed these myths at work in my own life and scores of other people. I've written this book, not only to expose them, but to help free people from them. As people are freed from them, then they have the potential of living the life they've really always wanted. The church will see greater revenues as well."

Packed with real-life stories, this book will help you understand the myths that keep members from giving and to develop strategies for positively changing the present giving culture of your church. After reading this book, a pastor in one of the largest churches in America said, "This book is so important, I'm going to see to it that a copy gets into every household in our church."

For more than a decade, Dr. McSwain has crisscrossed America speaking to thousands of people each year and consulting with hundreds of churches and parishes representing virtually every Christian communion in America. In this book, Dr. McSwain shares from his own experience and the experience of others who are discovering the meaning of life and are living the life they've always wanted. If you're looking for answers as to why giving is poor in your church, or, if you are simply looking for happiness or feel discontented about the life you're currently living, this book is a "must read."

To speak with Dr. McSwain personally, call him at 502-777-9426. To schedule a consult with him, contact Cargill Associates, Inc., at 800-433-2233. Or, to book him for a speaking engagement, contact Jim Rittenhouse @ www.mckinneyspeakers.com or call Mr. Rittenhouse at 502-583-8222.

To order THE GIVING MYTHS, visit any of the on-line retail bookstore outlets or, for bulk orders for group study, order directly from the publisher at Smyth & Helwys, Publishing at http://www.helwys.com/books/giving_myths.html.