Reach More, Spend Less with Low-Cost NIV Bibles

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Biblica to begin offering full-size, ministry-priced Bibles through Christian retail stores

Contact: Mike Dworak, Biblica, 719-867-2768

COLORADO SPRINGS, Colo., Aug. 27 /Christian Newswire/ -- For the price of a greeting card or a café latte, individuals and churches can now purchase Biblica's full-size, easy-to-read paperback Bible or New Testament in the popular New International Version® (NIV) translation at their local Christian bookstore.

Biblica, formerly International Bible Society (an affiliate of IBS-STL), will release the outreach NIV Bible ($3.99 each) and New Testament ($1.50) in August. Both are also available in case lots at discounted prices from Christian retail stores everywhere.

The Bibles and New Testaments are ideal for:

• evangelism

• church small groups

• Sunday school classrooms

• back-to-school ministry

• community outreach

• prison ministry

• Christmas outreach

Biblica's NIV Bibles and New Testaments feature an attractive four-color cover; easy-to-read two-column format easy on readers' eyes; and just enough helps (a short Bible-reading plan and abridged concordance/dictionary) to guide readers new to the Bible without overwhelming them.

"These outreach Bibles provide individuals and churches with a great opportunity to reach out to their community with God's Word," said Mike Dworak, Biblica Marketing Director. "The NIV is the most popular modern-English Bible version worldwide. It's easy to read, it uses contemporary language, and yet it's faithful to the original Bible texts and languages."

Dworak said the low-cost Bibles are especially welcome during the economic downturn. "Churches and individuals need affordable ways to share God's Word with their community. The price on Biblica's ministry-priced outreach Bibles is a great value, especially for full-size NIV Bibles and New Testaments."

About Biblica (formerly IBS-STL)
Biblica's vision is to transform lives through God's Word by translating, producing, and distributing Bibles, Scripture materials, and other Christian resources through ministry, distribution, and retail channels so people around the world may become disciples of Jesus Christ. Biblica operates in 46 countries and is the sponsor and copyright holder of the New International Version® family of contemporary-English Bible translations. For more information, visit www.Biblica.com.