Christian Market the Target of Joint Publications, Web Sites, E-Newsletter

Contact: Kristina Kronenberg, Group Marketing Director, 714-338-6743, kkronenberg@questex.com; Peter Marmon, Christian Entertainment Review, http://www.cereview.org/

SANTA ANA, Calif., July 10 /Christian Newswire/ -- Home Media Magazine has partnered with Christian Entertainment Review to produce various media products that studios can use to reach Christian retailers as well as Christian consumers direct.

Home Media Magazine is the home entertainment industry's leading trade magazine. Christian Entertainment Review is a marketing consulting company offering services to producers in reaching the Christian market.

Initial opportunities include a trade magazine featuring pastor reviews, a Christian entertainment e-newsletter directed to consumers, and a redesign of the Christian Entertainment Review Web site with video clips and movie trailers designed to appeal to and engage a Christian audience, from retailers to pastors to consumers.

"We have been looking at and studying the Christian market for more than a year," says Thomas K. Arnold, publisher and editorial director of Home Media Magazine. "More and more studios are announcing Christian initiatives, and the Christian market is large and difficult to penetrate. We felt compelled to develop media opportunities specific to the Christian market."

Peter Marmon from Christian Entertainment Review adds, "We were looking to provide new media opportunities that were beyond our capabilities alone, Home Media Magazine was looking to invest in new opportunities, and they had similar visions to ours."

These new media opportunities will help the studios and independent suppliers reach the "faith based" market more efficiently and cost-effectively than ever before possible. All three media projects are expected to launch this fall.