Authentic Books launches e-publishing initiative to support global Christian community, offers free book download

Contact: Mike Dworak, 719-867-2768, Mike.Dworak@Biblica.com; www.authenticpublishing.com

COLORADO SPRINGS, Colo., Oct. 7 /Christian Newswire/ -- To serve global Christian community and accommodate the growing demand for digital books, Biblica Publishing imprint Authentic Books is now offering titles in e-book formats through www.authenticpublishing.com. E-books are available for Kindle and MobiPocket formats and as pdf downloads.

"Our passion is to equip the missional community with great content," said Biblica Marketing Director Mike Dworak. "With our e-books, people anywhere in the world have the ability to select a book and be reading in seconds."

Dworak sees digital formats being particularly useful in areas of the world where print titles are unwieldy or too expensive to order and ship. And in countries that restrict access to Christian materials, digital downloads can provide isolated believers with essential resources.

"Having lived and worked in Central and Eastern Europe for a time, I know that missional resources are very scarce and difficult to find, let alone obtain," Dworak said. "We are praying that this initiative will help meet a deeply felt need within the global missional community and help in reaching the nations."

To celebrate the launch into e-publishing, Authentic is offering visitors to its website:

• a free missions e-book at www.authenticpublishing.com  
   
• "The Missional Mind" free monthly e-newsletter. Each newsletter will contain news, strategies, and information by such top missions practitioners as Tom Doyle (Middle East ministry), Jason Mandryk (Operation World), and J.D. Payne (church-planting expert).
   
• a free excerpt from the new Operation World missions handbook

Although publishers worldwide have reported shrinking book sales during the global recession, e-book sales have been exploding. Biblica already has more than 70 popular titles, such as Arthur Blessitt's The Cross and Randal Rauser's Finding God in The Shack, available as e-books.

Books come with a satisfaction guarantee and will be replaced free if customers are not happy with them.

"Digital media is increasingly in demand from consumers who want or need a nonprint book format," Dworak said. "Eventually we plan to have all our titles available in digital format."

About Authentic Publishing
Authentic Publishing publishes scripturally rooted and culturally relevant resources that engage the global community in issues of life, ministry, and evangelism. Authentic Publishing is a division of Biblica. www.authenticpublishing.com.  

About Biblica (formerly IBS-STL)
Biblica's vision is to transform lives through God's Word by translating, producing, and distributing Bibles, Scripture materials, and other Christian resources through ministry, distribution, and retail channels so people around the world may become disciples of Jesus Christ. Biblica operates in 46 countries and is the sponsor and copyright holder of the New International Version® family of contemporary-English Bible translations. For more information, visit www.Biblica.com.