Contact: Mark Minnella, Jr., President, Moral Money, Inc., 314-212-14061, mark@moralmoney.com

ST. LOUIS, Aug. 25 /Christian Newswire/ -- As Values-Based investing takes off in America, the Christian professional investor is faced with the question, "How can I ensure that my clients' investments are aligned with their personal values". Most investors that have explored this market have done so armed only with a short list of values-based mutual funds who claim to (or not to) invest in companies who support certain social and moral values. Unfortunately, few investors have the software and data necessary to ensure that their clients' money is invested in companies that truly reflect their values.

MoralMoney.com is a website dedicated to teaching financial stewardship through the act of Biblically Responsible Investing. In order to assist Christian investors who want to help their clients align their investments with their moral principles, Moral Money offers investment professionals customizable software that can "weed out" companies who support immoral behaviors such as abortion and adult entertainment, allowing for the creation of customized portfolios that truly reflect the clients Christian values. "As more and more Christians are becoming aware that their investments may be supporting anti-Christian values, we feel that it is important to equip the advisors with the necessary tools to assist Christians in cleaning these companies out of their portfolios," says Moral Money, Inc. President Mark Minnella. "With almost 80% of the U.S. population considering themselves Christians, it's only makes sense for an investor to offer these services."

Currently, Moral Moneys software can be customized to screen companies for production, promotion or participation in:

·        Adult Entertainment

·        Alcohol

·        Gambling

·        Life/Choice (Abortion)

·        Sexual Orientation

·        Tobacco

·        Animal Testing

·        Diversity

·        Environment

·        Firearms

·        Human Rights

·        Labor Relations

·        Military

·        Nuclear Power

·        Recognition (that the company has received)

MoralMoney.com was launched on Aug. 1st 2008 and has already been recognized as a valuable resource for Christian investors.